Strategic Marketing Services

Market Positioning & Narrative Development

Translate complex science into digestible, differentiated messaging.

Craft a clear value proposition that resonates with investors, physicians, payers, and patients.

Benchmark competitors’ positioning to refine your narrative.

Market & Customer Insights

Analyze trends across CGT modalities (e.g. allo vs. auto, iPSC, viral vs. non-viral delivery).

Conduct voice-of-customer research (clinicians, patients, payers, industry).

Deliver segmentation and targeting strategies

Conference & Event Strategy

Identify and prepare for the right mix of industry conferences (ISCT, Mesa, JPM, etc.).

Coordinate abstracts, symposia, and booth presence.

Develop pre- and post-conference campaigns for maximum visibility

Brand & Thought Leadership Building

Define or refine brand identity, messaging pillars, and taglines.

Build thought leadership campaigns (LinkedIn posts, white papers, conference content).

Go-to-Market Strategy

Support launch planning for CGT therapies.

Create site engagement strategies for clinical and commercial adoption.

Map stakeholders and influencers (KOLs, patient advocacy groups).

Commercial Enablement

Build toolkits for field teams (slide decks, one-pagers, objection handling).

Support pricing and reimbursement narratives aligned with payers and HTAs.

Develop case studies and success stories for early adopters.

Fractional Marketing Leadership

Provide interim leadership for startups not ready to hire full-time marketing staff.

Build content calendars, campaign roadmaps, and KPI dashboards.

Train internal teams on CGT-specific marketing best practices.